For example, if someone performs a Google search on digital cameras, only appear in the search ads for digital cameras, if someone performs a search on cultivation of organic coffee beans, just as you will only see ads for organic coffee.
What is Google Ad words?
Open a browser and go to the Google page, type the term or word you seek, such as coffee, finally click search. Two types of search results will be displayed
To the left and search box below are the results that no one has sponsored. On the right side of the browser window and sometimes above the organic results are sponsored links. Sponsored links are paid advertisements, are always identified by the title of sponsored links.
Each of the advertisers and sponsors are people who pay for your ad to appear on the list. The advertiser will only pay if someone clicks on the ad, if no one clicks on the ad, the advertiser will not have to spend. The larger the investment of the advertiser on a keyword, the higher the ranking or positioning of your ad, which will likely be seen or detected by Web users. There are no ads on the top of the leader board and still have success, your goal should be to obtain the lowest cost per click, CPC, and the highest profitability of clicks that translate to sales and contacts for development of your business.
Find your niche
Companies are constantly competing for the use of keywords with high popularity rank, believing that the word has millions of search will bring great results, you need not be the highest bidder or to be closer in order to achieve good results in campaign. The only way to know if a particular keyword will be functional for you, is tested. The problem is that many advertisers may also make a bid for popular keywords, so the cost per click, CPC, is likely to be high.
They are more likely to get a low CPC when using words that are totally oriented to your field, it will take some time to find the right words with which users search your website or product. If the set of keywords that chose not to produce web traffic and the expected results after a trial period, a couple of weeks, it is preferable to remove it before that a keyword will generate a loss instead of gain .
Do a brainstorm and write an initial list of keywords that match your niche, this process of keyword search is a useful exercise to help you focus your campaigns and maximize return on investment.
The first thing you have to start working with Adwords, is defining its purpose and wonder if is how to direct sales through electronic commerce on your website? Once you have determined your goals requires a website that allows you to achieve them. Your website must be attractive and well organized, include landing pages for your products or services, search services you provide and analyze the results it generates the search, see what other companies are doing in your market .
The landing page for your ad could be your home page or home page of your website, it will focus on a product or service being advertised, for example, the distribution of organic coffee. If you’re selling from your website, your site should include a system of secure electronic commerce, any company that offers web design is technically competent to set this up for you.
If you want to get more sales leads, your site should include a strategy to persuade people that they request more information. The way you can do is to make a link to a data form. It forced the implementation of a tool to provide it with customer data to you or the sales department. Your website should always provide alternatives to contact by any method:
- A contact form
There are websites that make it difficult for users to find a way to contact the company for more information.