Posts Tagged ‘online channels’
Almost 40% of consumers are turning to Facebook and Twitter to supplement news, information or offers received through marketing campaigns by email. One of the main results of a study conducted by Proclientia. Of it are also extracted 12 different types of consumers online.
To identify them, we analyzed the levels of performance in social media and consumer in terms of different ages and income levels. Each user was so engulfed in one or several different profiles, to form the total of all identified, namely:
Circle of Trust: 47% of online consumers identify with this group. Are interested in maintaining their relationships with family and friends, not on developing new relationships. As customers, your attention is hard to grasp. There are likely to receive emails of brands and do not like when a company sends them messages through Facebook or Twitter.
Cautious: 33% of online consumers are considered to form part of this group. This is a consumer group that is usually very selective about who is communicating and the type of information you share on the Web is very important to them that their personal information is treated with respect for the brand. They are very active in social networks.
Seekers of information: 33% of online consumers identify with this group. This group goes to the Web to find and consume information. They are not interested in new content but to collect views through product reviews, and comments from consumers. Members of this group see Facebook as a tool to talk with friends and family and Twitter as an information channel. A good content in the profile of the brand in social networks and their emails is the best way to get your attention.
Enthusiastic: 32% of online consumers are seen as part of this group. This group brings to the network offline interests: music, movies, sports, and seeks to connect with people who have similar interests. They are mostly young and are quite active both through email and social networks. They like to be the first to receive information from the brands, but require that information of good quality and interesting.
Applicant’s offers: 30% of online consumers identify with this group. They are characterized by seeking offers and discounts across all online channels available: email, Facebook, Twitter, are not very active in generating their own content but participate with comments on articles about products or companies. 45% of mothers with children still at home identified themselves as “asylum bid” and half are fans of some 10 brands on Facebook, 10 companies are on Twitter and receive 14 emails per day spoiled marketing.
Buyers: 24% of online consumers are considered to form part of this group. They are more interested in buying when they are on the Web, but their interests are not limited to online transactions. Spend much time researching and preparing to shop. Unlike the “asylum bids, these consumers are more interested in quality than price. Are over 25 years and high purchasing power. 35% of the “buyers” indicates that you prefer to buy brands they consented to send emails, 27% are more likely to buy brands after follow them on Twitter and a 17% buy brands after getting his Fan in Facebook.
News junkies: 21% of online consumers are part of this group. It is characterized by using the Web as a primary source of information for news and events. They are active contributors to social media, particularly by publishing articles, commenting on others and giving votes to news and reviews. 65% are over 35 years. Are more likely to read articles about products that groups of “buyers”, “Enthusiasts” and “Asylum offerings.”
Players: What is 19% of online consumers? They are interested in news about video games. This is a group of low purchasing power. Using social networks, especially Facebook, play and share experiences. Have little interest in following brands in these networks.
Social Butterfly: 13% of online consumers considered part of this group. Make and keep many friends are a priority for members of this group. Use the networks to talk to your friends, but not coworkers. They are interested in receiving offers and prefer email to do so by Facebook or Twitter. They are active bloggers, usually fueled by comments on their lives.
Business first: 8% of online consumers identify with this group. This group is on the Internet for business, looking for the latest trends, capturing professional contacts and opening job opportunities through networks such as Linked in. Use email frequently and although not much given to follow on Twitter brands themselves are active users of this Social Network. It is easier to grasp as a fan and “followers” by the promise of product updates or educational information by the promise of discounts and entertainment.
Amps: 7% of online consumers. Members of this group want to connect, educate and share resources and information with others. Social interactions are taken very seriously. 20% use Twitter daily and are three times more fans than the average consumer. Receive more emails than average, but are rarely commercial emails, since they think that Facebook and Twitter is the best way to deal with companies.
Open book: 6% of online consumers are part of this group. This group is characterized by displaying on the Web their tastes, their negative opinions, etc. Feel free on the Web and they can leave comments inappropriate or too controversial. While the “amplifiers” are interested in connecting and learning, the “open books” want to disclose their experiences and meet people who tell them. Regarding brands may be its greatest defenders or detractors. They can capture them with exclusive content and facilities to interact with the company.