Posts Tagged ‘more’
Following the post on this blog from Carmen in April on the challenges of marketing in China, I would like to discuss some recent data on ad spending in this country and more companies are turning to attract customers.
I do not know if any of you to China is an interesting market and if you are trying to promote your products or services there, in my case, some media have worked their day offline and try to invest in SEM in both Google and Abide, finding problems diverse, especially in Abide with tremendous administrative problems to be an international customer.
Yet another problem I found is added reliability metrics provided by different means, according to the source to consult the numbers vary and sometimes even “squeal.”
In any case, taking into account these “small” problems, what is clear is that China is a market for many companies fully priority, where you have to learn the rules of the game and find both profiles as the means most suited to your product and customer, although it is complicated.
In this regard, on November 10, CTR research firm published a book on the growth of advertising spending in different media:
- The rate of growth in advertising spending in China has increased in the first 3 quarters of 2010 by 14%
- The TV has a market share of 77% and investment in it has risen by 12%.
- The investment in advertising in newspapers and magazines have increased by 19%
- Investment in outdoor advertising increased by 19%
- The radio ad spending increased by 33%
In addition to these impressive growth data, include companies that are turning their strategy of market opening in China. Companies like Procter & Gamble, totally used to invest in advertising in other markets are investing caps 1 / 3 of its budget in this country (P & G has invested nearly 3,000 million euros this year being the biggest investment for cosmetics brand Olay).
A Procter followed other major multinationals such as L’Oréal, Ulilever, Yum Brands (Pizza Hut, KFC, Taco Bell …) and Coca-Cola. As Chinese brands include Wahiawa Group devoted primarily or Ting sin packaged beverages, pre-cooked food manufacturer.
A blog or Spanish is also a blog is a regularly updated website that collects chronological texts or articles from one or more authors, the most recent appearing first, where the author always retains the freedom to stop creating relevant published. The blog name is based on log books, travel books that were used on ships to report the development of travel and were kept in the log.
The English word blog or weblog comes from the words web and log (‘log’ in English = daily). The term blog, referring to the old logbooks of ships, is used when the author writes about his own life like a diary, but published on the web (online).
This time we will study all matters relating to International Financial Reporting Standards (IFRS), this will have disposed of several modules with information about the topic, which you may be on video at a presentation in Power Point files PDF or web links.
Succeed as entrepreneurs is a habit, is a sequence of actions, reactions that lead to good results fortunate. There is nothing out there “taking the habit of being a successful entrepreneur.” It’s something we need to do ourselves from the minimal reactions and more private gestures. It takes time as needed to feel that success.
Creativity is in everyone, since we have minds and we can create. Since we have desires, tastes, dreams, preferences, etc., we have creativity. Many people believe that they are not creative, but most probably not give enough importance to the ideas they have or the little things that happen.
To do business on the Internet and become successful entrepreneurs need to care about the little things in our lives, be driven by the positive thoughts that allow our personal and business growth.
We can not suddenly become more creative, but if suddenly we give more importance to things that happen to us and those actions that may consider unimportant, too dumb, or not suitable for your personality.