Posts Tagged ‘Internal Marketing’
Today it is a necessity that all speak the same language organization, and not in the sense of the word, is where each of the partners know what they are there, develop the same philosophy, their actions are aimed at achieving the objectives, motivated and linked to the company, who want to contribute to the achievements and scope of the success of the strategy. This is fundamental and necessary to achieve organizational positive results. (Know, understand and operational the teleological component or mission)
Any action directed toward the company’s internal staff act in a meaningful way and have direct effector in areas such as performance, productivity, and thus link the competitive value or goodwill of the organization.
In developing this document we will see how satisfying each of the partners, not just in office but also in their relationship and stay in the company, involves other issues such as compensation system, ie, salary, rewards and incentives; the working environment, image and positioning of the company, its management, among others.
Some authors have classified Marketing objectives as follows:
- General: to achieve a constant motivation of employees and partners in such a way that consciously spreading on customers
- Strategic: among employees create an internal environment conducive to empowerment and customer service efficiency and quality.
- Tactical: to promote service campaigns and marketing efforts to employees so they understand that the first market of the company are its employees and partners.
We conclude that the main objective is to strengthen relations Marketing into the company’s role in integrating the notion of internal customers and suppliers, ensuring that employees have a shared vision about the business of the company, including sections such as management , goals, results, products, services and markets in which it operates. Thus achieve the product quality and productivity of employees and will be reflected in the working environment.
To understand a little more Marketing, we can perform the following similarities with general marketing components:
Internal Marketing General Marketing
Worker External Customer
Product or Service Company
Internal Communications Technical Sales
Sales Force Management Team
Objective Increase Motivation