If we want success and a good start, the first thing to do is identify the target market we want to reach and then improve the product or service to meet the expectations proposals. The most common is that we convince ourselves of illusions and that what we offer is “perfect” or that is something that is fashionable and that is what “everyone needs.” this is the fastest way to reach the failure
We must be very careful if you also – to achieve our dreams – we invest money. A dream can soon turn into a nightmare because the process was reversed. Then, as the product is not selling, try to change the strategy, but the result remains the same: failure! At the end of this painful process, we came to a conclusion that is as wrong as the premise that “no use Internet to sell products or services.”
When you start an internet business we have to follow the process logic dictates. That is:
First choose the niche we want to reach with our product or service. Find information, investigate, ask what this group of passionate people, what moves them, how to find them easily on the Internet. This is a step that it is simple and seemingly obvious, many times we forget its importance but it really is: the key to success!
Once we have identified the market segment that will arrive, we start another very interesting process, trying to get into the head and the heart of the potential buyer to know deeply. You have to know what to read, how often does, to subscribe, where they congregate, where you travel, how much money you have to invest, and so on. We have to get all this information and try to answer all these questions before you start if you want to avoid failure.
Once we have certain characteristics that clearly identify our target audience, we know how to locate and how to induce it to invest, we contacted you to find what you want. Only at this time (not before), we are prepared to offer what they want. That is the great secret of successful marketing: offering what people are willing to buy!
Therefore: Do not make the mistake of believing that our product is “perfect” and that’s why everyone is going to consume. The real beginning is what we traditionally think is the end. We think the market first and then decide how we will send our message and by what means, it must be remembered that the Internet, despite all its advantages and features, it is the only way nor the only tool that can be used There are many others … the secret is simply knowing them to use!