The ad I was mesmerized to the point that caused me despair up the phone and give $ 120 in my pocket. What caused this purchase? And how can you apply the same in your business using advertising written? These 7 tips will help …
1. Find the ideal client
If the ad were selling a vacuum, would have changed the channel because I’m not interested in one. Hence the importance of knowing who your customer to entice through advertising without going into unnecessary expenses.
2. Benefits, benefits and more benefits
Customers buy benefits. An iron that makes my hair straight in 20 minutes is not a benefit. What is to save time and be ready to go in minutes (I made two hours to fix). Pack your promotions, sales letters, and all written advertising benefits to your prospects move.
3. Testimony, evidence and testimony
Play your own flute is good, but nothing competes with testimonials from satisfied customers. In every purchase for your customers give you testimonials. He prefers to talk about results. Use full name with city and country, pictures and even audio or video.
4. Credibility
The announcement took the plate to salons where experts could test. This gave more credibility to the announcement. They were also the streets so that people would use it in front of everyone. In my sales letters do the same. Recognized journals mention that I have been published, newspapers and radio programs (testimonials also help with the credibility).
5. Bonds Pack
In the ad I was offered a hair cream. The could be sold separately, but offered as a bonus if you buy in the next 16 minutes. Do the same. It offers products or services that do see the price of what you sell ridiculously low.
6. Give them a reason to buy NOW
In the ad I packed up various bonuses and they said they would be mine if you buy in the next 16 minutes (I have never picked up the phone as fast). I was also told that the product would cost $ 160, but if you order in the next 16 minutes alone I would for $ 120. Do the same through limited amounts, dates, limited or confined spaces.
7. Make the sale … and easy!
Many sales are lost in the end not to ask for the sale. Not to give customers simple instructions on how to buy. If your client has to call, be strong and say “Pick up the phone NOW and mark ….” If the Internet, say something like “Buy NOW Press. As soon as the order is processed you will be brought to the confirmation page where you can download the report in seconds. “
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Posted in Business Solution, business strategy | 
Tags: ideal client, promotions, sales letters, satisfied customers