In our company is not doing well, earnings are down considerably… What do we do? Surely something has changed, something we are doing wrong or someone is doing better than us, this is an ideal for ourselves internally and to review our strengths and weaknesses, we realize that our resources are not sufficient or our skills are cleaved a way which undoubtedly affects our “competitive advantage.”
There are many successful cases of companies largely stopped by several factors that have competitive advantage in the market such as IBM, DEC, Xerox, General Motors lost market share because it did not last over time advantage over its competitors.
Another definition of competitive advantage can say is the organization’s ability to outperform its rivals. This ability is based primarily on reducing costs through higher efficiency supplies of high quality and accurate response to customer needs.
Competitive advantage is generated over 4 main blocks: efficiency, quality, innovation, and customer satisfaction. For a company creates competitive advantage is at least about going over their competitors in one of four large blocks that I cited earlier.
To give an example, Ghana y Montero Digital has competitive advantage over other consultants and software factories because it offers quality products and services, following a thorough process of quality assurance and compliance with accepted standards internaciolmente ISO 9001, CMMI Level 3.
Firms have distinctive abilities, these allow assignor higher price for their products and services or achieve substantially lower prices for its rivals. Of note, these distinctive skills arise from two complementary sources: the resources and capabilities. Being the most difficult to imitate capabilities than resources.
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