How Companies Gain a Competitive AdvantageNo doubt the company you work with has a mission, vision, future goals, and implements a strategy to gain an edge in the market by offering products or services.

According to these criteria the company according to Porter should be based on differentiation and minimization of costs, this strategy of “war” was valid until a few years (several years I would say) in which the product-oriented companies looking to do better than more competitive by reducing costs in the attempt.

Given the technology revolution and globalization, Web 2.0 is not the only way a company to differentiate themselves or gain a competitive advantage over their adversaries.

Emerges as a theory called “Delta Model” Arnold Hex, in which a company stands by its strategy in a corner of a triangle. These are the best product, customer focus, consolidation of the system.

Summarize briefly what is each, the first “Best Product” as it builds what he was talking Porter, companies are concerned about differentiate the product and make it better than the competition.

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